Route 42 Outfitters
Bold, unapologetic automotive and Louisiana-rooted gear for people who live loud and think big. Route 42 blends horsepower, grit, and Southern pride into designs that hit hard and wear even harder.
Our Brands
Keep It Geek
Smart, witty, design-driven merch for the proudly nerdy. From retro gaming to neurodivergent pride and clever wordplay, Keep it Geek celebrates intelligence, curiosity, and seriously unserious fun.
Boot Foods
Bringing Louisiana flavor straight from the pot to the plate with bold boiled peanuts, small-batch sauces, sensational sweet tea, and punchy seasoning blends. It is Southern comfort done right — simple, savory, and loaded with real flavor.
Bayou Motorworks
Reviving forgotten steel with craftsmanship and authenticity. Born on the bayou, restoring, rescuing, and rehoming hard-to-find parts for builders who believe old machines deserve a second life.